Fairies & Friends.

Fairies & Friends is a major new UK & EU children's retail brand that Reddbridge has the current pleasure of working with.

As with many successful retail ideas, our new client had identified a niche and was looking for insight and ideas to bring this to market in an online format.

Following a methodical business review of the marketplace and idea, we set about strategically conceptualising a brand and approach that would sweep away competition and make the business truly stand out, not just to maximise sales opportunities today but also to prepare the ground for the business' future developments (sorry - we're sworn to secrecy!).

We're proud to produce an online store that both customers & the client love.

This project really shows the benefit of our holistic business-aware approach - As well as being a hit with customers, on the strength of their brand, Fairies & Friends not only gained suppliers who wouldn't normally allow a new market entrant to sell their products on the web, but were proactively offered an exclusive line.

Project features

• Expert brand research and advice.
• Product & business development advice & true client teamworking.
• Conceptualisation & execution of novel concept.
• Team working with traditional artists.
• Strategy advice for the years ahead.
• Novel bespoke features (such as the dynamic Wishlist & Facebook profile), with more planned.
• Practical & easy to use behind-the-scenes features to run the shop.
• Social media & customer engagement training, coaching & strategy planning.

If you're thinking of starting an online retail business, or maybe you'd like to review and renew an existing one, then get in contact with us and let us weave our magic on your business too!

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Call Mark 0151 330 3658 or email.